#Lesson14: Marketplaces like TikTok ushering the real B2C AI/ML use cases
Micro case study on TikTok and it's love for AI and the vantage point of using past user behaviour with strong feedback loops for an AI usecase that took the world by storm
TikTok & AI: What’s the secret sauce?
It’s like supplying guns & ammunition to both consumers and producers on demand for consumption and creation with instant feedback loop cycles
Consumers (audience) side: Tik Tok uses AI to calculate what content will be the best fit for the consumer. When consumer use the app, consumers even do not need to put their preference. AI will automatically get a sizeable database of the consumers’ behaviours.
“It’s live a television on your palm without the decision overload of deciding what to watch (think no fighting for the remote, your own personalised television) feeding on your subconscious attention span (i.e social network dopamine sprinkled on top) and micro personalised to your tastes and liking based on watch time analytics gathered over your historical behaviour (past episodes of using the Tiktok App)”
VS
Producers (content creators) side: Tik Tok will help content creators build the virtual videos, by editing with music, filters and other enhancement. An example is how Tik Tok using technology to create controlled rain in this video:
“It’s video filters using advanced AI algorithms to create deep fakes, morphed videos and unreal scenarios. Think how recently Virtual backgrounds(Zoom), Beauty Filter enhancers(Beauty plus app) and Replacing Faces in Videos(Face App) have gone mainstream in the year 2020 without much objection but only fan fare of magnitudes unseen even in Social Media network adoption benchmarks.”
Reference this sampled video
https://mc.ai/understanding-tiktok-how-ai-changes-platform-design-and-economics/